Quantitative Method for Marketing Method
Discovering Applied Philosophy and Application of Direct Marketing
1. GENERAL DESCRIPTION
Direct Marketing needs accuracy in determining / identifying the consumer. Identification of the condition and behavior of consumer, and determining the target market is essential thing. Besides, effective and efficient marketing of new products and service also needs careful and accurate identification of the target consumer, the buying tendecy, and the favorable packaging.
The quantitative method to analyze such things will be discussed in this workshop. The workshop material is also complemented with a discussion on sampling technique (probability and nonprobability).
The workshop material will be focused on the discussion on the applied pholosophy of various quantitative method on Direct Marketing. Skill of operating software is the main concern in the workshop. The discussion on interpreting the output will also discussed in detail. To ease understanding of the materials, the workshop also has a case of survey result on consumer.
2. EVENT SCHEDULE
May 4, 2013
1. Probability and Non Probability Sampling
2. RFM Analysis (theory and practice)
4. Clusters Analysis with Mixed Scale Data
(theory and practice)
May 5, 2013
1. Prospect Profile Analysis (theory and practice)
2. Propensity to Purchase Analysis (theory and practice)
4. Control Package Analysis (theory and practice)
Note : Discussion of Material cover Applied Philosophy and Computer Software Application.
Graha Sainta Building
Faculty of Mathematics and Natural Sciences
May 4 - 5, 2013
08.00 - 15.00 WIB
The workshop participants are user of quantitative method :
1. Students and Lecturers
Dr. Ir. Solimun, MS
3. CHARGE & FACILITIES
Charge : Rp 1.250.000,00
Facilitiess : Training Kit, Certificate, Lunch, Coffee Break
» Bank Transfer BCA
account no 3150805529
JL. Veteran, Malang - Fax (0341) 571142
» PANITIA DIKLAT
E-mail : firstname.lastname@example.org