Quantitative Method for Marketing Management

  • 25 Mar 2013

 

Quantitative Method for Marketing Method

 

Discovering Applied Philosophy and Application of Direct Marketing

 

1.     GENERAL DESCRIPTION

Direct Marketing needs accuracy in determining / identifying the consumer. Identification of the condition and behavior of consumer, and determining the target market is essential thing. Besides, effective and efficient marketing of new products and service also needs careful and accurate identification of the target consumer, the buying tendecy, and the favorable packaging.

       The quantitative method to analyze such things will be discussed in this workshop. The workshop material is also complemented with a discussion on sampling technique (probability and nonprobability). 

       The workshop material will be focused on the discussion on the applied pholosophy of various quantitative method on Direct Marketing. Skill of operating software is the main concern in the workshop. The discussion on interpreting the output will also discussed in detail. To ease understanding of the materials, the workshop also has a case of survey result on consumer.

 

2.     EVENT SCHEDULE

 

Day/

Date

Materials

Time

Saturday/

May 4, 2013

1. Probability and Non Probability Sampling

2. RFM Analysis (theory and practice)

3.  Break

4. Clusters Analysis with Mixed Scale Data

   (theory and practice)

09.00-09.45

 

09.45-11.45

 

11.45-13.00

13.00-15.00

Sunday/

May 5, 2013

1. Prospect Profile Analysis (theory and practice)

2. Propensity to Purchase Analysis (theory and practice)

3. Break

4. Control Package Analysis (theory and practice)

08.00-10.00

 

 

10.00-12.00

 

 

12.00-13.00

13.00-15.00

Note : Discussion of Material cover Applied Philosophy and Computer Software Application.

 

PLACE

Mathematics Laboratory

Graha Sainta Building

Faculty of Mathematics and Natural Sciences

Universitas Brawijaya

 

TIME

May 4 - 5, 2013

08.00 - 15.00 WIB

 

PARTICIPANTS

The workshop participants are user of quantitative method :

1. Students and Lecturers

2. Researchers

3. Companies

 

SPEAKER

Dr. Ir. Solimun, MS

 

3.     CHARGE & FACILITIES

Charge              : Rp 1.250.000,00

Facilitiess          : Training Kit, Certificate, Lunch,   Coffee Break

Payment            :

» Cash

» Bank Transfer BCA

account no 3150805529

Muhammad Hasby

 

 

 

4.     INFORMATION

JURUSAN MATEMATIKA

UNIVERSITAS BRAWIJAYA

JL. Veteran, Malang - Fax  (0341) 571142

» PANITIA DIKLAT

   DIRECT MARKETING

   Hasby  085655541408

  Natasya   087759693548

E-mail :  diklat.dm@gmail.com