Meanings of the elements in the logo
- The logo and the phrase "Join UB be the Best" is the motto of Universitas Brawijaya that seeks to be the best.
- Letters "UB" in the sphere describe UB in a dynamic world community.
- Three pieces of wings around the globe sphere showing the three basic principles of Higher Education (education and teaching, research, and community service) that is implemented on the global scale.
- Gold color of the letters and pictures imply wisdom and glory. Blue color as the background illustrates that universitas Brawijaya is universal.
- The Frame, a square (equal on all sides) gives meaning of fairness.